| White hat methods |
White hat methods of SEO involve following the search engines' guidelines as to what is and what isn't acceptable.
White hat SEOs attempt to discover and correct mistakes, such as machine-unreadable menus, broken links, temporary redirects, or a poor navigation structure.
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| Black hat methods |
"Black hat" SEO are methods to try to improve rankings which are disapproved of by the search engines, typically because they consider such methods deceptive, and unrelated to providing quality content to site visitors.
Spamdexing is the promotion of irrelevant, chiefly commercial, pages through deceptive techniques and the abuse of the search algorithms.
Spamming involves getting websites more exposure than they deserve for their keywords, leading to unsatisfactory search results.
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| Cloaking |
Cloaking is the practice of serving different content to search engines spiders than is displayed to human users.
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| On-site SEO ranking factors |
On-site factors include text, links (or anchor text), page titles, alternative text (alt-tags for images), and meta-tags.
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| Off-site SEO ranking factors |
Off-site factors are mainly focused on links.
Many search engines look at links pointing to a site (or inbound links) as a way to determine the ranking of a site.
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| Web Farms |
When a service grows beyond the capabilities of a single machine, groups of machines are often employed to provide the service.
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| FFA( Free For All ) |
FFA Pages are basically link pages where you can submit your site for free and your website address will be added to the page.
Viewing one of these FFA pages will usually just show a page with website addresses listed - and thats it.
There are literally thousands of such pages, but there are a few setbacks which in most cases outweigh any benefits you might get from registering.
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