Excite Guidelines

• Improve your link popularity! Your ranking is influenced by the link "popularity" of your site. This is determined by how many OTHER Web sites link to your own. The more sites that you can get to link to you, the better!
  
• Be sure you are targeting the right keywords! If you optimize for Keywords that nobody is searching for then all your efforts will be in vain.
  
  It's believed that Excite/WebCrawler may prefer larger sites with lots of pages. The thinking is that a site with more content will most likely be of greater value to their visitors. Therefore, make sure your site has plenty of content with links to that content from your home page. This content should reside on your web site, though, and not on other sites.
  
• Page popularity on Excite/WebCrawler has a big influence on your ranking, along with WHERE these links come from and HOW they are linked to your site. You may be able to improve your ranking on this search engine if you can obtain a review of your site by Excite/WebCrawler.
  
  Obtaining a domain name with your Keyword in it may significantly affect your score on Excite/WebCrawler. Including the Keyword in a sub-directory name or page name can also help, although not as much. Separate multiple words by dashes, underscores, or slashes in the case of sub-directories. Consider purchasing a secondary domain name for this purpose if ranking well on Excite/WebCrawler is important to you.
  
  In general for Excite/WebCrawler, the higher the frequency of Keywords on a page, the better. Therefore, lengthy pages with the Keyword repeated many times in different places in the document can improve your ranking. This rule may be more true for single Keywords than for multi-word phrases.
  
• Pages which consist mostly of lots of links with Keywords in some or all of them, along with little other text on the page, often do well. Pages with lots of words and links with Keywords can also do well.
  
• Along with using your Keyword at the top of the page, you might consider using your Keyword at least once near the bottom of your page in the Body area. This can help convey an overall "theme" to the page and may improve your score. Click here to learn why. Only make this change if it doesn't conflict with the current recommended prominence suggestion.
  
• Since plurals are not recognized as being synonymous by Excite/WebCrawler, try to use the plural form of the Keyword in addition to the singular form when possible to capture more potential traffic.