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Ask Guidelines |
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Ask Jeeves (ASK) ExpertRank algorithm provides relevant search results by identifying the most authoritative sites on the Web.
With Ask search technology, it's not just about who's biggest: it's about who's best.
Our ExpertRank algorithm goes beyond mere link popularity (which ranks pages based on the sheer volume of links pointing to a particular page) to determine popularity among pages considered to be experts on the topic of your search.
This is known as subject-specific popularity. Identifying topics (also known as "clusters"), the experts on those topics, and the popularity of millions of pages amongst those experts -- at the exact moment your search query is conducted -- requires many additional calculations that other search engines do not perform. The result is world-class relevance that often offers a unique editorial flavor compared to other search engines. |
Design and content guidelines
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- Make pages for users, not for robots.
- Place important visual content on top-left fold of the page (640 x 480).
- Use a large logo if possible.
- Place useful images that accurately describe your content. Show big colorful pictures of flowers if you are a florist. Show mathematic graphs if you are a statistics site.
- Place useful text information that describes your content. A news web site may want to emphasize text over images. A photography site may want to emphasize graphics over text.
- Use friendly colors, not excessive "burning" colors.
- Use colors that represent your content. Warm colors for florists. Strong colors for game sites.
- Use consistent color and layout across your site. Humans recall better when they see the same look and feel.
- Avoid making drastic layout or color changes too frequently.
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Technical guidelines
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- Each picture should not exceed 80kB in size.
- DHTML content generated using Javascript must complete in less than 5 seconds after page is loaded.
- Use <object> tag for Flash media because <embed> tag is ignored.
- Flash object should complete animation within 10 seconds after loading.
- Flash file size should be under 500kB.
- Meta-refresh, Javascript or Flash redirects must refresh page in under 5 seconds.
- Use ALT tag to provide text information for your images.
- Enable support for the If-Modified-Since and ETag HTTP header. These features tell robots whether your content has changed since it was last visited.
- Don't deceive your users, or present different content to robots than you display to users.
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